Experience Counts – Marketing Volunteering to people aged 55+

We conducted some market research in 2016 to learn more about the appropriate language, imagery and messages to use to help attract more older people to volunteering. Participants in three focus groups, divided into ages 55 – 64, 65 -74 and 75+, were shown a series of posters and asked to discuss their preferences. The […]

Creating a Facebook Page for your Organisation

We have found our Facebook page to be a very useful tool to keep in touch with our audiences. We post information about upcoming events and training workshops for volunteer managers, as well as sharing interesting articles we come across. We also post information about the groups we support and interesting opportunities for volunteers to […]