We have found our Facebook page to be a very useful tool to keep in touch with our audiences. We post information about upcoming events and training workshops for volunteer managers, as well as sharing interesting articles we come across. We also post information about the groups we support and interesting opportunities for volunteers to get involved with. Our audiences are interested in reading about other volunteers’ experiences, watching short videos and looking at photos. Facebook also provides a handy way for people to ask questions about our services and look for advice around volunteering.
Facebook can help you to stay connected, drive awareness, encourage donations and lots more. Setting up your organisation’s page can be a bit tricky, Social Media Specialist Vickie Muldowney has some some tips and advice on how to go about it, as well as some pitfalls to watch out for!
Before you start, there are a few things to consider
- Who will create and manage the Facebook page? Do they have a personal Facebook page?
- Will you have additional Facebook administrators? Do they have a personal Facebook page?
- How often do you intend to post content and updates?
- What is the goal of the Facebook page? Is it to build awareness, generate donations or something else? You may have multiple goals, short term and long term.
- What type of content would you like to post? Do you currently have the skills and resources available to do this?
- How will you measure the success of the page? Number of likes, online donations, number of sign-ups etc.
Steps for Creating Your Facebook Page
The first thing to be aware of is that the page manager and any other page administrators must have a personal Facebook account.
- On your personal Facebook page, click on the small triangle on the top right hand corner to reveal a drop down menu.
- Select ‘Create Page’
- Select ‘Cause or Community’ from the menu and enter the name of your organisation/group.
- Upload a profile picture and cover photo. A suitable profile picture would be your organisations logo. Your cover photo should be an image that represents your organisation. (TIP: If your organisation/group does not have a logo yet, you can use the free app ‘Canva’ to create one).
- Enter a short description about your organisation. The easiest way to do this is to click the option to ‘Add a description’ from the ‘Page Tips’ feature on the page. The description should be short and snappy. Once you are happy with your description, click ‘Save’.
- Your audience may want to know more about you. To do this click the ‘About’ tab on the left hand side and fill in the relevant details.
- Create a ‘Call to Action’ button for your Facebook page. To do this you click the ‘Call to Action’ button as indicated below.
- Select your ‘Call to Action’ button. This is all dependent on the goals of your organisations Facebook page. Do you want the audience to look at your website, get in contact with you, donate or something else. Click the appropriate option to meet your organisations’ needs. (Note: In order to use the donate button you must work with a partner app as indicated by Facebook).
- Once you have chosen what type of ‘Call to Action’ button you want, carefully fill in the required details. In this example the organisation wants to encourage their audience to call them. As you will see in the steps, it’s crucial that you take your time and ensure everything is correct. For example when entering the phone number, that both the international and local area codes are included.
- Encourage people to like your page. The first way to do this is to invite your personal Facebook friends to like the page as indicated below. Other methods include adding it to your website or emailing the link to people on your organisation’s mailing list.
Once you have completed these steps you are on the road to online marketing success! Facebook creates wonderful opportunities for organisations to achieve their goals. The ability to share and engage with your audience is a valuable one. In our next blog we will discuss content strategy, planning and management.
Created by Vickie Muldowney, Marketing & Communication Specialist